A professional endurance coach since 2009, John Hampshire has worked with cyclists and runners from all over the world to help them achieve their goals.
Whether you are training for your first road race or want to win an off-road trail marathon Coach John Hampshire can help you reach your potential and be your best. John enjoys working with a wide range of athletes from beginners to advanced as well as professionals.
In 1986, I qualified as a Civil Engineer from Nottingham University and after taking advantage of my final summer of ‘freedom’ I managed to get a job in a small consultancy in Sheffield, near where I grew up. After a year there, I wanted to learn more about engineering and more advanced applications so I managed to get accepted as a research associate at Edinburgh University and then Heriot-Watt University, working on numerical analysis of structures. After 5 years there, my funding ran out and I also wanted something more applied; I found a job in Rosyth, a little north of Edinburgh, working for a government research agency where I stayed for 14 years, still primarily working on numerical analysis and eventually becoming technology leader of one of their structures groups, as well as being deputy technical manager for the whole group. We were doing some really good work but sadly, as the company became more focused on making money and less on doing good work, I felt I had to move on. Further north, I found a job in Aberdeen, working as a freelance structural analyst on offshore structures.
Alongside all this engineering, I have always been interested in sport and obsessive about learning how to get better at it. At school, I had also spent hours in the library, learning about everything and anything that took my interest; I wasn’t really interested in fiction, although I read the odd novel. I still draw on knowledge I picked up from those school days in the library. Maybe I was a bit sad, but I liked to read, learn and understand the world around me.
I began sports as a swimmer at a young age, setting the scene and building habits of exercise and training that have continued to form a structure around which I lead my life. I then started running to develop aerobic fitness for other sports and found it suited me perfectly. Running became part of my life and I enjoyed many trips to run and race abroad as well as at home.
In the late 1990s I injured my ankle and started doing more cycling, initially to keep fit ,and then racing and training for triathlon before focusing more on cycling. I took to the sport immediately, competing and learning about the complexities of cycle racing, training and racing. Data analysis and understanding how sometimes the things that work aren’t the things that the books say should work. Over time, I learned how to manage injuries, fatigue and how to get back on track after setbacks.
While training and being friends with some great athletes, I learned what makes a great athlete great and how to develop these traits in others. I was a member of the Great Britain Cycling Team as Paralympic Handcycle coach for London 2012 where I learned more about elite sport and competition, working with the British Cycling staff including physiologists and psychologists.
More recently, I have worked with ultra-endurance cyclists such as Jenny Graham, who became the fastest female to cycle round the world in 2018. Working out how people with limited time could become successful at ultra-distance events on and off road, such as the Highland Trail 550 and Transcontinental Race has been an amazing step in my learning and coaching life that I continue with many of my current clients.
Of course, I never gave up on running and helping runners acheive their goals. The advent of running with power has been an interesting development and something new to learn. For some people I work with, it has been a revelation but for others not so good.
However, irrespective of what gadgets and data people collect, it is the trainng that gets you fit and I love the fact that everyone is different, which means I have to support everyone differently and learn what works and what doesn’t for each of my clients.
As a professional coach, I constantly look for ways to get better. Thinking laterally, I decided to look to the world of performance coaching for business and took a course in NLP, hypnosis and motivational training. I have since done further training in sports psychology and hypnosis. I now combine these skills with knowledge of physiology and training theory to provide holistic packages for success.
John’s qualifications and associations
- Endurance coaching: British Cycling Level 2 Coach; TrainingPeaks Level 2 Accredited Coach; TrainingPeaks Power Certified Coach; British Cycling Coaching With Rollers; UK Athletics Coach in Running Fitness; British Triathlon Level 1 triathlon coach.
- Sports psychology and personal wellbeing: General qaulification in hypnotherapy practice; Clinical hypnotherapist; Certificate in sports hypnosis; Cognitive Behaviouraly Therapy; NLP master practitioner; Motivational Training.
- Anatomy and physiology: Certificate in sports massage; Member of the SMA (formerly Sports Massage Association); Gait analysis; Biomechanics; Kenesio Taping Advanced KT3-Sport.
- Other: Master of Engineering (MEng); MIMechE; chartered engineer.